The long-awaited third generation of Labubu has arrived — and it’s nothing short of electrifying. Officially titled Labubu Big Into Energy, this new collection captures seven powerful emotional states through vibrant colors, expressive faces, and intricate design. Each figure from this series isn’t just a collectible; it’s a visual and emotional representation of a feeling, crafted to bring warmth, connection, and a bit of magic into everyday life.

Labubu 3.0 features six regular versions — Joy, Hope, Loyalty, Calmness, Love, and Luck — and one hidden edition known as Ego. With upgraded materials, dynamic poseability, and tie-dye-inspired fur, every piece in the labubu big into energy lineup is unique and full of character.

HAPPINESS

HAPPINESS Labubu is a walking burst of sunshine. With a cheerful blend of orange and light yellow, and a smile that radiates pure happiness, it’s designed to brighten up even the dullest day. Its round sparkling eyes and upward-curved lips make it look like it’s always ready to share laughter with you. The moment you see it, your mood lifts — like a portable piece of happiness in plush form.

Hope

Hope Labubu is the embodiment of dreams and aspirations. With a refreshing Tiffany blue body and golden star accents, it feels like you’re holding a tiny universe of possibilities. The small wings on its back add a touch of fantasy, as if it’s always ready to fly toward a better future. This figure is perfect for dreamers, students, and anyone chasing a brighter tomorrow.

Loyalty

Loyalty Labubu stands firm and grounded, with a soft mix of light pink and pale yellow, paired with a steady, comforting gaze. Its presence feels reliable and warm, like a best friend who will never let go. Whether you’re going on an adventure or just resting at home, this Labubu feels like a constant companion — loyal through every moment.

SERENITY

Serenity Labubu is peaceful to the core. Its soft gradient of light blue and tender green creates a soothing visual tone, ideal for creating a relaxing atmosphere. With gentle body language and a tranquil expression, it’s designed to ease anxiety and help you wind down. Place it by your bed or on your desk — it’s like a plush meditation session on demand.

Love

Love Labubu is the romantic of the group. Blending soft red and pastel pink, it holds a little heart in its paws and wears a shy smile. This version is a go-to gift for couples or close friends, radiating warmth, affection, and sweet vibes. Whether it’s Valentine’s Day or just a random moment of love, this Labubu is perfect for expressing it.

Luck

Luck Labubu is bright, lively, and a symbol of good fortune. Covered in dreamy shades of lilac and pastel pink, it grips a tiny four-leaf clover, believed to bring blessings to its owner. This figure has a fun, hopeful energy — great for starting a new journey, opening a business, or simply wishing yourself (or someone else) a little extra luck.

Ego (Hidden Edition)

The hidden gem of the collection, Ego Labubu is mysterious and deep. Its dark gray-to-black gradient fur contrasts beautifully with glittering rainbow eyes and teeth, making it one of the most visually striking pieces. Holding a small mirror, this Labubu symbolizes self-reflection, self-trust, and individuality. It’s a celebration of being unapologetically yourself — rare, introspective, and absolutely iconic.

Each figure in the labubu big into energy collection features a unique tie-dye fur texture, metallic carabiner ring for carrying, adjustable wire-filled arms, and a fully rotatable head. These upgrades make Labubu 3.0 not just more expressive, but also more interactive than ever. Whether you’re posing them on a shelf or taking them on daily outings, they become part of your story.

The Labubu Big Into Energy series isn’t just a toy release — it’s a collection of emotional companions. Each Labubu represents a piece of the human experience, making it deeply personal and instantly relatable. Whether you’re drawn to Joy’s brightness, Ego’s introspection, or Luck’s vibrant optimism, there’s a Labubu waiting to match your energy.

With global demand skyrocketing since its April 2025 release, Labubu 3.0 has proven that when it comes to connecting with collectors’ hearts — and their shelves — energy is everything.